New Unilever brand created and launched in just 4 weeks

Unilever wanted to launch a new brand to sell Dove, Lifebuoy and Lux products in commercial sizes to a new, wholesale audience.

Brand development

It was important that the brand felt as trusted as the household names it sold, and communicated a sense
of safety and reassurance to the hospitality industry.

We used a mix of locations across imagery, with messaging that communicated how the products promote a feeling of trust and safety, both at home
and in a commercial environment.

Brand stamp

We created a brand stamp – a ‘stamp of approval’ – to be used in restaurants, hotels and offices spaces stocking Unilever Pros, to establish a sense of trust and bring the brand to life.

“We created the Unilever Pros sub-brand, and launched the webshop in just four weeks!”

Shanshan Liu – Designer

As well as designing the webshop, we created a range of creative assets for social, email and PPC, to promote the brand to a new audience and drive traffic to the site.