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Take-off – Content, PR and Story-telling

Content | PR | Video Production | Editing

The Health Lottery is a content-rich brand that needed help capturing the right stories to share through PR, the good work that they are doing. The overwhelming amount of content needed to be simplified and planned in an effective content and PR strategy.

Working with the Health Lottery stakeholders we identified 6 charities to be involved in the project. We worked with them closely to understand their stories and developed storyboards of the films.
Whilst onsite with the charities we captured their stories and interviewed key characters for PR features and stories to maximise time.

Mental Health is not a death sentence – Guardian

When we walk into a shoot, in this case, a charity, we have no idea what we are going to come across and walking into Take-off was extraordinary due to the amazing people and stories that we had the pleasure of capturing. The initial plan was to capture and share the story of Take-off a mental health charity funded through the Health Lottery. After a few minutes of meeting the group, we quickly established that we would be creating multiple pieces of content, as the individual stories were just too amazing not to share – watch Yvonne’s story here.


October 15, 2017