Animation | Video | Content
Sapio Research is a fast growing insights agency who supports PR agencies and corporate brands strengthen their ideas and headlines. We were asked to bring the brand to life online through animation video and write the brand story. Our job was to simplify the process and share the power of honest insights.
Sapio Research’s website already has incredible SEO power, we knew we could make their homepage work harder by keeping people on the site for longer 70% of human learning is through visually through the eyes so creative video is the best way to share what a brand does online.
Video provide 80% more chance of conversion in the online buying process.
Visualise + Vocalise.
What we loved about their sales material were the bold colours and to-the-point messaging. We used these bold brand colours and messaging to create an animation that had real visual strength, was informative and captured the audience’s attention.
We had key statements appear on screen, whilst the voiceover told a little bit more of their story and the process of working with Sapio.
During our vocalisation session we developed the brand story and script in workshop style session, these worked so well that this story is now used in all marketing communications and sales activities across the company.
The animation is now on the homepage of their website and will be the first interaction that many brands and agencies will have the Sapio – if driven from SEO. Homepages are prime real estate, make them shine with a animation or video explainer video.