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Paid Social Campaign for Quick Win Launch

Paid Media | Social Media | Design

CHALLENGE
The Health Lottery asked us to design and produce a paid social campaign to launch their new game QuickWin.
QuickWin offers a guaranteed jackpot is £25,000 every three minutes, with a 1 in 6 chance to win.

INSIGHT
The USP of QuickWin is that it takes place every three minutes, a first in Europe for lotteries.
With this in mind, we got thinking that one thing that connects everyone no matter who you are is…
TIME!
This then sparked our curiosity, what else happens every three minutes?

SOLUTION
We produced 27 gifs for facebook adverts, they were timely relevant and connected all different people through interesting facts about what happens every three minutes. The campaign rolled out via Facebook over the holiday period for one month.

RESULTS
95% positive sentiment.
Overall reach – 338,163
Impressions – 874,810
Link clicks – 6,313
Registrations – 294
Website purchases – 7820
CPA reduced to £15

 

 

February 13, 2018