RSL wanted to connect with music lovers across the nation to start/continue to play piano and keys.
A video shoot at the famous Abbey Road studios with students and teachers. The footage was then edited to create a paid social campaign to drive sales and to connect with teachers using LinkedIn advertising to target key industries and job titles.
With over 630 million members, Linkedin is a great platform to target key industries and job titles, due to the incentives they promote for users to keep their profiles accurate and up to date. This allows the adverts to have precise and allow powerful targeting to your ideal customer based on job titles, industry and company names.