Olympia London ‘Still Open’
Olympia London appointed Live as creative and digital agency to run the 2019 Still Open campaign.
The purpose of the campaign was for the digital agency to tell event-goers across the UK that Olympia London will be staying open throughout the 5year £1billion regeneration programme.
Live brought the Still Open campaign to life across multiple digital platforms including London Underground, Time Out, Londonist, Facebook, Twitter, Instagram and LinkedIn.
The campaign exceeded all expectations:
Over 22million views.
Cost Per Exposure £0.03p
Average Cost Per Click £0.40. Lowest CPC £0.13p
Website traffic increased by 35%
Followers Cost Per Acquisition £0.85p
This complex 9-month campaign had a dedicated team producing content and optimising the digital distribution on all adverts.
There were over 150 assets created working simultaneously across 8 platforms promoting multiple messages and 11 events.
This campaign drove 35% more people to the venue website this year, drove deeper engagement with the brand and increased the social following.
This was an exciting and challenging campaign which demanded daily attention to optimise digital delivery.
At live we have a wide range of services, events, campaigns and digital marketing, we always work with our tried and tested LIVEY process.
LISTEN – We spent a long time listening to; what is going on in the UK events industry, news, influencers and announcements.
INSIGHT led thinking – starting with the platform performance benchmarks as the starting point for targets to beat. We also used the channel insight and customer profiling to select the perfect channels and locations for the adverts to be seen.
VISUALISE and vocalise the story, our editor animator and designers worked hand in hand with our content producer to bring the concept to life for digital platforms.
ENGAGE – Every week we tracked every advert monitoring at all times the performance to maximise engagement to achieve these extraordinary costs per click of 13p and increased the website traffic to the highest ever levels.
LEARN – throughout the nine-month campaign we didn’t rest when we were beating the targets in month 4 we drove new ideas and run test and learn adverts every month testing new platforms for the campaign. This resulted in increasing the results every single month for 9 months.
YIELD – The main return on investment for the campaign was the 22m people that saw the content and having over 1.2m people to the site in 2019. Every campaign has different targets but this was really about profile and engagement which this did perfectly.