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New Unilever brand created and launched in just 4 weeks

Challenge

Unilever wanted to launch a range of products from Dove, Lifebuoy and Lux in commercial sizes and enter the commercial B2B market. They needed a new brand, inbound funnel, and web shop to compete with online wholesalers.

This was a new product size and industry for the previously B2C group.

Solution

We created the Unilever Pros brand, and launched an online shop designed specifically for a B2B audience, in 4 weeks. We built a creative in-bound marketing funnel and created content and advertising assets to promote the new brand to the hospitality sector and drive customers to the site.

Results

Launched a world class brand in

4 weeks

10%

data capture from engaged visitors

19%

of engaged customers went through to checkout

Launched B2B offering to 5 industries in

12 weeks

November 17, 2021