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Life Hacks with Nectar Influencer Event

Events | Experiential | Design

Life Hacks with Nectar was a free 3-day influencer event at Ice Tank London. 

The event was part of Nectar’s journey of moving away from just being known as a Sainsbury’s card to promote all of their loyalty partners.

Working with Clarion Comms our brief was to design, curate and deliver an influencer event providing helpful hack talks to Nectar Card holders. 
 
Over the three days, there were 23 talks working with 12 top influencers who shared their top hacks. We had some great financial planning tips from Sarah Willingham from Dragons Den, root to shoot cooking with eco-chef Tom Hunt and an impressive 30 hacks in 30 minutes from Annabel Staff and much more. 
 
The event design consisted of premium upcycled pallet furniture with unique soft furnishings which created a beautiful calming space that inspired guests and was completely Instagrammable, especially the neon sign and upcycled flower pallets. 
 
Influencer outreach programmes and events are a great way to engage with fans and communities, we are now influenced by our peers and avoid advertising. At Live we find influencer led events are a great way to build great content and inspire audiences.
We shall let the photos do the talking…
November 7, 2017