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Dmexco 2017 King.com Exhibition Stand Design and Build

Dmexco 2017 King.com Exhibition Stand Design and Build

CHALLENGE
Dmexco has quickly become one of the most important events in the global digital world. Brands travel from all over the World to get to Cologne Germany each summer, in fact, 40,000 visitors and 1000 Exhibitors attend to review and evolve the digiconomy.

King.com brief us to design and build an exhibition stand for the 2017 show to launch their new in-app reward based adverts. The primary challenge was that they asked us two weeks before the show was due to open!

INSIGHT
Using our years of experience and network we were able to deliver the exhibition stand design and build with an exceptionally quick turnaround time.
The thinking behind the concept was to link the product to the experience, the in-app adverts, reward players to watch the adverts, so the stand incorporated rewards to visiting and playing the games. We all know that visitors are bored after an hour of most exhibitions and really only go for the networking and the after party/drinks!

SOLUTION
We created a concept that linked to the playfulness of the brand so that visitors got the play and was rewarded for it.
10x12m exhibition stand designed and built within a two-weeks.
The experience gave out themed food and drink, rewarded visitors with Limited edition Candy Crush Goodies and interactive games.
Our services to the client included: 4D design model, designed an interactive sensory visitor journey, sourcing, international managing, and delivery.

 

 

 

October 29, 2017