BeautyCon Content Creation
Video Content | Story Telling
BeautyCon is a growing international consumer show at Olympia London, Live were asked to create video content to capture the experience and showcase what he venue has to offer.
BeautyCon is a great example of how consumer shows are blurring the lines between exhibitions, conferences and product sampling, now offering multiple experiences within one ticket price. This show really gives millennials interested in the beauty industry what they want with a huge emphasis on meet and greets with top influencers.
Our job was to capture all of these elements in a short video content piece that would work across all channels. At live we have camera operators and editing in-house resulting in fast turn around times for video, often at larger events we build a pop-up editing suite onsite so that we edit social content to get out in the moment.