Ali PSG Brand Creation

Ali PSG are an integrated professional services provider who do things differently. They have a strong focus on being ethical and sustainable and provide development opportunities for legal talent in the UK.

Brand development

The partners provided a two-part symbol as a starting point, which we developed into a brand icon with three equal parts.

These parts represent the areas of the business – Corporate Law, Corporate Finance, and Conflict Resolution – and show how they join together as one. It’s this aspect that makes Ali PSG unique as a professional service provider.

“We crafted a brand
that brings their fresh
approach to professional services to life.”

Shanshan Liu – Designer

We kept the brand clean and sophisticated, with an elegant colour palette to reflect the quality of service. We developed a refined brand to set Ali PSG apart from traditional service providers, and appeal to their diverse audience.