Ali PSG Brand Creation
Ali PSG are an integrated professional services provider who do things differently. They have a strong focus on being ethical and sustainable and provide development opportunities for legal talent in the UK.
The partners provided a two-part symbol as a starting point, which we developed into a brand icon with three equal parts.
These parts represent the areas of the business – Corporate Law, Corporate Finance, and Conflict Resolution – and show how they join together as one. It’s this aspect that makes Ali PSG unique as a professional service provider.
“We crafted a brandShanshan Liu – Designer
that brings their fresh
approach to professional services to life.”
We kept the brand clean and sophisticated, with an elegant colour palette to reflect the quality of service. We developed a refined brand to set Ali PSG apart from traditional service providers, and appeal to their diverse audience.