Well, that was the perfect way to spend a wet raining lunchtime. Thanks to James our fantastic Senior Developer here at Live for making his first appearance on Live + Learn.
In this episode, Charlotte and James discuss the importance of working collaboratively on your marketing strategy and not working in silo.
The best starting point to looking to make sure your marketing strategy is working together is by looking at your digital conversion cycle (DCC) and start to make small tweaks.
Making small tweaks to your DCC can turn 1% returns into 10% or even higher returns.
But before you start to make these tweaks, our TOP takeaway before you start any changes, is to make sure you know what you want to achieve. Identify your goals and what success looks like to you. We cannot stress this enough. If you don’t know this, you have nothing to measure against!
Once you then know what you want to achieve – then it’s time to start make small changes. We advise clients to start with small changes, as taking on the whole DCC at once, is overwhelming and quite frankly off-putting.
For more tips on where to start – Enjoy watching this episode for lots of practical tips.
Want us to audit your DCC and start working on making your Digital Conversion Cycle work effectively? Book a free consultation with Charlotte.