Live + Learn Series 2

Episode 1  – How to make human connections now.

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Join Charlotte Johnson (Live Consultancy) and Stacey Kehoe (Brandlective) as they discuss ‘how to make human connections now’. With practical solutions on how to make your marketing work and recession-proof and how to connect with people despite the changes this year. Charlotte and Stacey discuss the importance of going back to basics, the digital conversion cycle and practical tips on how to keep connected online.

Watch the episode here

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Episode 2 – Let’s get memorable, memorable

Join Charlotte and Elle Moss (Drew London) In this practical episode will walk you through how to ensure your brand is memorable and resonates with your target customer, your brand needs a personality!
Your brand personality will set you apart from your competitors and give absolutely all of your communications a memorable tone of voice. With practical tips on how you discover your brand archetype.

Listen here.

Episode 3 – WTF is SEO?

Up next for Episode 3 in the Live + Learn series we have a chat with our in-house SEO expert Henry, about WTF SEO actually is and why every brand needs a long term strategy.
Learn how to use this super powerful hidden marketing tool as used correctly it can boost your sales considerably.

Watch the episode here

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Episode 4 – Maniacal about metrics – but not vanity

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Digital marketing is surrounded by metrics and data. But what do these metrics and data mean? Join us for episode 4 as Charlotte and Stacey share the reality of industry/ platform averages and go head to head with vanity metrics and discuss the metrics that matter and how to measure the real success.

Watch the episode here

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Episode 5 – So long silo

So much time and effort is put into each marketing channel, but are you looking at how they work together? Say so long to working in silo and hello digital conversion cycle (DCC). Join Charlotte and James for Live + Learn episode 6, as they share how to make sure your website and digital assets work hard together, what the leading and lagging indicators of your DCC are, how to set them up and how to improve them.

Watch the episode here.

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Episode 6 – Find your sweet spot

 

Earlier in the season, episode 2 to be exact (check it out), Charlotte and Elle covered brand personality and touched on the importance of finding your why. This power couple has joined forces again to dig deeper into your why. Join in the conversation on the importance of finding your sweet spot and value-led brand positioning in episode 6.

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Don’t forget to check out ‘The Lively Podcast’ for a bonus episode, ‘Nothing Stops Us’. Charlotte, Jess and Elle get together for an honest, raw chat about how the hell they survived 2020 as business owners. It’s going to be full of highlights, lowlights, learnings and takeaways to encourage people that it is possible to push forward with the right tribe.

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October 12, 2020